Awhile ago, I attended the event of Benchmark Email PH about creating a good email marketing campaign. I’m ecstatic to know that there’s finally a email marketing platform that is so easy to understand and learn.
How do we create effective email campaign?
First and foremost, there is no perfect formula for it. Which makes it more exciting. You have to create content, again and again.
The Office in BGC served as the venue of the event and I must say that it is the best co-working space I’ve seen to date. They give so much value to their clients and I love the fact that they even have a gym in their facilities.
With it’s green and fresh view, I believe it is a conducive place to be productive. West Towns coffee is also available in the place 🙂
As an entrepreneur, I have always believed in the capacity of influencers to drive company’s sales.
Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers. (Source: Influence Marketing Hub)
Influencer marketing in the Philippines is in it’s infancy stage because of the following factors:
There are few platforms that would bridge Influencers and Brands
It’s quite hard, especially for micro influencers to score a partnership deal with brands. Some brands usually prefer the macro influencers to launch their campaigns. The competition is really tough for the influencers.
However, Influence for me can’t just be based on the number of likes, shares or followers of one influencer but on the actual number of people who actually made an action. One platform that I only know in the Philippines is LetsBuzzIn by Blogapalooza.
2. Return on Investment for Influencers is hard to predict
This is so true. I’ve worked with some influencers before and it’s hard to put a value on their post. Some influencers think that there work is done once they posted a content online when in fact it’s only the start. The influencer’s job is to make sure that there followers actually made the action their brand partners want.
3. Some influencers don’t know how to leverage their social media presence
The truth is, there are so many underrated influencers who could monetize their influence and yet cannot do it since they don’t have the means to do so. They could either lack ideas, opportunities or means to do with their contents.
Case in point: Rose Gallo.
She is a commercial model and previously a star magic artist. She works with project with different big brands and yet do not know that she could earn from her social media presence. She has a passion in terms of public speaking, leadership, modelling and travelling. According to her, she simply has no time to create contents.
With all of this being said, I’ve conceptualized an idea that could possibly bridge the gap. What if we establish a group of influencers, we would handle their social media careers and eventually bridge them to brands? Then the influencers’ commision would be based on the actual number of people they influenced make an action. Do you think it is a great idea?
This idea may not be the first, but I’m happy that PJ entrepreneur liked it. PJ handles over 150 companies worldwide and is now focusing on launching the two global brands here in the Philippines. He is a very nice guy with a heart to help to Filipinos.
If you happen to be an influencer or know someone, kindly ask him or her to sign in this form.
If you’re a brand thinking of hiring an influencer, I would leave you with the following statistics.
74% of people trust social networks to guide them to purchase decisions
49% of people rely on influencer recommendations
In 2016, influencer marketing surpassed print marketing
75% of marketers claim to have allocated money for influencer marketing
Marketers spent $25,000 – $50,000 per influencer marketing program in 2016
Of all the marketing tools available, Email marketing is something that most digital marketers take for granted. Fact is, there are 3.4 billion people who have an email and and yet majority of marketers put lesser focus on the Email Marketing.
But after reading the entire article, you’d probably change your mind.
Email Marketing is 4x better in terms of conversion rate compare to the other big social media sites such as Facebook, Twitter and Youtube according to 2017 DMA Study.
Gone are the days were email are just plain black and white. Consumers get really attracted with videos and in fact, 85% of the internet are occupied by videos. Having a video to your email increases the click rate by 300%.
Vlogpreneur could create business insider-like videos for you.
Time is the most valuable asset of every entrepreneur and it is something that Benchmark Email also values. Imagine sending an email to 5,000 people in less than a minute? How much time do you think would you save?
Don’t be fooled by the simplicity of Benchmark’s website, they offer powerful tools that allows you to automate your email marketing process.
Chances are, people will open your email if it’s named directly to them. Personalizing your email builds trust on your target customer. Personalizing your email isn’t an option anymore, it is something that every email marketers should do.
With this statistic alone, one marketer who are not doing email marketing have lost the biggest market share target. The good news is, it is never too late to start!
For my 25 years of existence, I’ve had a fair share of extreme experiences. I’ve experienced some victories and definitely a lot of failures. Right now, I’m enjoying the process of finding what I really want in life. Just last month, I tried to become a writer in Manila Bulletin and it was an unforgettable experience.
I entered new world, met new friends and experienced new things. Everything was new to me and I’ll be forever thankful to my mentors Ms. Pinky Colmenares and Ms. Ria Fernandez for giving their valuable time in teaching me how to be a journalist.
However, along my journey of becoming a journalist, I realized that I’m more interested in telling stories of people. Of sharing to the world what they’ve been through and what are the key takeaways from their story. Unfortunately, this stories are for books and not for the newspaper that we read everyday.
Nevertheless, I’m thankful to God that in spite of all my failures, He continuously give me the grace to continue the race. I’m now writing the book “Takeaways” for full time with the support of Xend Corporation, which I’ll be having a meeting again tomorrow.
What’s next for Vlogpreneur?
Just like what I envisioned this platform to be, I want Vlogpreneur to be an avenue of hope for entrepreneurs wanting to start a business, wanting to start a business again and wanting to grow their business.
I would like to help brands thrive by creating videos that tells their story. I want to focus on creating videos that could catch my viewers attention.
Artificial Intelligence (AI) or machines designed to make decisions from available data is
rapidly changing the processes of different countries in the areas of finance, national security,health care, criminal justice and transportation according to study by Brookings Reseach.
Artificial intelligence is the future, not only for Russia, but for all of humankind said Russian President Vladimir Putin in a speech at conference in Yaroslavl region, Russia.
In United States financial industry, decisions about loans are now being made by software that can take into account a variety of data about a borrower. In the stock exchange, people just submit buy and sell orders and machines can detect the trading inefficiencies without human intervention.
AI can also do fraud detection about transactions in the company. It could expose abnormalities, outliers or deviant cases that would help companies find the problems early.
In the area of criminal justice, Chicago city has developed an AI-driven “Strategic Subject list” that analyzes the risk of people, who have been arrested before, to commit crime again. It ranks people on scale using factors such as age, criminal activity, victimization, drug arrest records and gang affiliation.
Judicial expert, Caleb Watney of R Street Institute, claims that AI programs reduce human bias in law enforcement. “One machine-learning policy simulation concluded that such programs could be used to cut crime up to 24.8 percent with no change in jailing rates, or reduce jail populations by up to 42 percent with no increase in crime rates,” said Watney.
Transportation represents the area where AI is producing major innovations. Automotive companies, led by Tesla, have produced self-driving cars two years ago.
The growing role of AI could be attributed to the economic development it provides.
Artificial intelligence technologies could increase global gross domestic product by $15.7 trillion in 2030 according to the study made by accounting firm PriceWaterhouseCoopers (PWC)