5 reasons why every business must work with micro influencers

Recently, a beach club in Siargao was under fire because of their post regarding influencers.

Help out there.
We are receiving many messages regarding collaborations with influencers, Instagram influencers.
We kindly would like to announce that White Banana is not interested to “collaborate” with self-proclaimed “influencers”.
And we would like to suggest to try another way to eat, drink, or sleep for free.
Or try to actually work. – White Banana Beach Club

Many have shared their sentiments about the so-called “Influencers”. Some pointing out that these influencers are freeloaders and just wanted to get foods, accommodation, and products for free.

 

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Photo credit to Juliene Ebreo of The Shutter Girl

Known influencer marketing website states that influencers are “individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.”

Now the question is, do your brand need an influencer? Here are the 5 compelling reasons why you should talk to a micro influencer now:

 

5. They could create content for you

 

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Admit it, hiring someone to create content is costly. You’d be needing a videographer or a photographer, editor, content writer and of course a model. The price of four can be done by one.

Here’s an example content by Food Vloggers who charge their clients for P3,000 for the same day video capture and edit.

 

 

4. They have followers

 

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Creating content alone could be costly, how much more to spread your message? That’s why it’s very strategic for business to work with influencers since they have followers already. Influencers gave brands a certain advantage.

 

3. They produce authentic contents

 

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People nowadays want something real. They are getting smarter and would often overlook at what TV commercials say. They now ask for the opinion of people who truly uses the product and not those who are paid to give a good impression of the product.

 

2. They are marketing experts

 

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For them to be able to sell themselves means that they could also sell whatever you want them to sell. Influencers are an underrated bunch of individuals who are worthy of the brand’s attention. Working with them means an added marketing person to your team.

1. They could move your sales

 

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We are not talking about short term here, we are thinking of the future. Influencers contents can give your brand a sales push. They are like lands, once you invest in them, their value grows over time.

 

If you want to work with influencers, you might be interested to work with Millennials United. The premier group of Millennial Influencers in the Philippines. They have a monthly content creation camp and you might want to support them.

 

[Idea] A Platform that would enable Alibaba Manufacturers to Market in Facebook, Instagram and the likes

Have you heard about Alibaba?

The very first time I heard about it was when I am looking for a supplier source for Powerbanks. When I first downloaded the app, that night, I can’t really sleep. I had a eureka moment wherein I felt that this is the perfect platform for every entrepreneurs.

 

What is Alibaba?

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Alibaba was founded by former teacher, Jack Ma, with a goal of bring jobs to China. He realized that they have the best and cheapest manufacturing cost in the world and yet they are not getting the demand that they should be getting. He then began to start Alibaba which aims to connect manufacturers to the rest of the world.

 

Today, Alibaba is the biggest business to business platform in the entire world. As an entrepreneur, my knowledge is really influenced by Jack Ma. In fact, whenever I start something, I always pattern it to how Jack Ma has built Alibaba and this post is not an exception.

 

I saw a big opportunity in Alibaba

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As someone who regularly outsource products from Alibaba, I can sense that they haven’t reached their full potential yet. If you are an Entrepreneur outside of China, you can say that marketing without the world’s top marketing platform is definitely mind boggling.

 

What if they have access to those?

 

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Mr. PJ Entrepreneur constantly reminds me of how great manufacturing is in China, In fact, I’ll be going there this coming Nov. 21-23 to attend the Carton Fair. But this time, I’d be going there with a purpose. I would be introducing a platform that I believe would help both the Chinese Manufacturers and Filipino Market (eventually the world)

 

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I would call it Qnected, from the word Connect, which means to bring together or into contact so that a real or notional link is established. It would be the very first platform that would introduce the “co-office” idea to Chinese Manufacturers.

 

Here are the problem of Chinese Manufacturers that I would like to solve

 

1. Marketing through Social Media they don’t have an access of

If you are going to ask the manufacturers, of course they would want to access the marketing platforms I have discussed above, It’s just that they don’t have access to it. Qnected would help those manufacturers to be ahead of the competition and reach out to the rest of the world.

 

2. Faster distribution of Product Samples

If you are a Filipino wanting to order at Alibaba for sample product, It usually takes more than a week to get samples that you want. However, If they have an “office space” here in the Philippines, we could deliver the samples in Metro Manila even in less than 3 hours.

 

Chinese Manufacturers could also take advantage that more and more Filipinos wanted to outsource products from China, having an office here would definitely be an advantage.

3. English Speaking Sales Agents

English is the primary language of Filipinos and hiring Qnected as marketing partner would definitely be a plus.

4. Cost Savings

Aside from the advantage of partnering with our team, It would cut their costs since this would be a co-office space, they would be sharing the costing to other manufacturers thus we wouldn’t charge that big amount of money.

 

Here are the services to offer:

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Please take note that services starts at 3,500 RMB but for our first 20 clients we would be giving a month free. Here are the type of packages.

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Important Message to Chinese Manufacturers

 

Please take note that our team would be going to China a month from now, we are looking to partner with the first 20 manufacturers for this project with a discount. If you are interested to be one, please sign up below for further discussions:

 

 

 

The gap between brands and influencers & how I think it could be solved.

As an entrepreneur, I have always believed in the capacity of influencers to drive company’s sales.

Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers. (Source: Influence Marketing Hub)

Influencer marketing in the Philippines is in it’s infancy stage because of the following factors:

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Rose Gallo, Commercial Model
  1. There are few platforms that would bridge Influencers and Brands

It’s quite hard, especially for micro influencers to score a partnership deal with brands. Some brands usually prefer the macro influencers to launch their campaigns. The competition is really tough for the influencers.

However, Influence for me can’t just be based on the number of likes, shares or followers of one influencer but on the actual number of people who actually made an action. One platform that I only know in the Philippines is LetsBuzzIn by Blogapalooza.

2. Return on Investment for Influencers is hard to predict

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(C) Bruno

This is so true. I’ve worked with some influencers before and it’s hard to put a value on their post. Some influencers think that there work is done once they posted a content online when in fact it’s only the start. The influencer’s job is to make sure that there followers actually made the action their brand partners want.

3. Some influencers don’t know how to leverage their social media presence

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The truth is, there are so many underrated influencers who could monetize their influence and yet cannot do it since they don’t have the means to do so. They could either lack ideas, opportunities or means to do with their contents.

 

Case in point: Rose Gallo.

She is a commercial model and previously a star magic artist. She works with project with different big brands and yet do not know that she could earn from her social media presence. She has a passion in terms of public speaking, leadership, modelling and travelling.  According to her, she simply has no time to create contents.

With all of this being said, I’ve conceptualized an idea that could possibly bridge the gap. What if we establish a group of influencers, we would handle their social media careers and eventually bridge them to brands? Then the influencers’ commision would be based on the actual number of people they influenced make an action. Do you think it is a great idea?

This idea may not be the first, but I’m happy that PJ entrepreneur liked it. PJ handles over 150 companies worldwide and is now focusing on launching the two global brands here in the Philippines. He is a very nice guy with a heart to help to Filipinos.

If you happen to be an influencer or know someone, kindly ask him or her to sign in this form.

 

If you’re a brand thinking of hiring an influencer, I would leave you with the following statistics.

  1. 74% of people trust social networks to guide them to purchase decisions

  2. 49% of people rely on influencer recommendations

  3. In 2016, influencer marketing surpassed print marketing

  4. 75% of marketers claim to have allocated money for influencer marketing

  5. Marketers spent $25,000 – $50,000 per influencer marketing program in 2016

 

5 facts about Email Marketing that you probably don’t know

Warning: Eye-opening Article.

Of all the marketing tools available, Email marketing is something that most digital marketers take for granted. Fact is, there are 3.4 billion people who have an email and and yet majority of marketers put lesser focus on the Email Marketing.

But after reading the entire article, you’d probably change your mind.

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Email Marketing is 4x better in terms of conversion rate compare to the other big social media sites such as Facebook, Twitter and Youtube according to 2017 DMA Study.

 

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Gone are the days were email are just plain black and white. Consumers get really attracted with videos and in fact, 85% of the internet are occupied by videos. Having a video to your email increases the click rate by 300%.

Vlogpreneur could create business insider-like videos for you.

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Time is the most valuable asset of every entrepreneur and it is something that Benchmark Email also values. Imagine sending an email to 5,000 people in less than a minute? How much time do you think would you save?

Don’t be fooled by the simplicity of Benchmark’s website, they offer powerful tools that allows you to automate your email marketing process.

Click to know more.

 

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Chances are, people will open your email if it’s named directly to them. Personalizing your email builds trust on your target customer. Personalizing your email isn’t an option anymore, it is something that every email marketers should do.

 

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With this statistic alone, one marketer who are not doing email marketing have lost the biggest market share target. The good news is, it is never too late to start!

 

CLICK HERE FOR FREE TRIAL OF BENCHMARK EMAIL

 

 

 

A book about Failures.

There are perhaps millions of books talking about success of entrepreneurs but there are few who highlights the process of getting there. In my journey being a vlogpreneur, with every heart to heart talks I had with entrepreneurs, I realized that the common denominator among them is how they handled their failures.

Who didn’t fail at anything?

But why is it that it is not a norm to talk about it? About how entrepreneurs experienced having their last centavo, about getting rejected several times, about getting back from bankruptcy and the lists goes on.

The fact is, these moments made them and placed them to where they are right now.

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I can’t forget what my mentor during the Go Negosyo’s One on One mentoring told me.

Your value is the amount of failures you’ve overcome.

Don’t ever think that because you have nothing now, you can’t be someone. You can put a dent in the universe if you’ve decided to.

 

Steve Jobs started Apple with nothing.

Mark Zuckerberg started Facebook with nothing.

Bill Gates started Microsoft with nothing.

 

And that’s the reason why I’m writing a book about failures. I want to create an impact but I thought I had little experience to share something thus I went on a mission earlier this year to interview people that I can and ask how they were able to pass their lives greatest challenges. In this book, I’ll be featuring 100 individuals and if it’s God’s will, I would like to launch it at the end of the year.

 

This book is entitled: 

takeaways

Takeaway

a key fact, point, or idea to be remembered, typically one emerging from a discussion or meeting.
Sentence: “the main takeaway for me is that we need to continue to communicate all the things we’re doing for our customers”
The goal of the book is to feature the key takeaways from the failures of successful people. I thought that majority of the books focused on the icing on the cake but never on the process of creating the cake.
We’d like to focused on how much this successful people have went through in order to achieve their success.
That’s the story what I would like to focused on.
If you happen to know someone that you think we should feature please email me at emmanllego@gmail.com with a subject “Takeaway Feature”