As an entrepreneur, I have always believed in the capacity of influencers to drive company’s sales.
Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers. (Source: Influence Marketing Hub)
Influencer marketing in the Philippines is in it’s infancy stage because of the following factors:
- There are few platforms that would bridge Influencers and Brands
It’s quite hard, especially for micro influencers to score a partnership deal with brands. Some brands usually prefer the macro influencers to launch their campaigns. The competition is really tough for the influencers.
However, Influence for me can’t just be based on the number of likes, shares or followers of one influencer but on the actual number of people who actually made an action. One platform that I only know in the Philippines is LetsBuzzIn by Blogapalooza.
2. Return on Investment for Influencers is hard to predict
This is so true. I’ve worked with some influencers before and it’s hard to put a value on their post. Some influencers think that there work is done once they posted a content online when in fact it’s only the start. The influencer’s job is to make sure that there followers actually made the action their brand partners want.
3. Some influencers don’t know how to leverage their social media presence
The truth is, there are so many underrated influencers who could monetize their influence and yet cannot do it since they don’t have the means to do so. They could either lack ideas, opportunities or means to do with their contents.
Case in point: Rose Gallo.
She is a commercial model and previously a star magic artist. She works with project with different big brands and yet do not know that she could earn from her social media presence. She has a passion in terms of public speaking, leadership, modelling and travelling. According to her, she simply has no time to create contents.
With all of this being said, I’ve conceptualized an idea that could possibly bridge the gap. What if we establish a group of influencers, we would handle their social media careers and eventually bridge them to brands? Then the influencers’ commision would be based on the actual number of people they influenced make an action. Do you think it is a great idea?
This idea may not be the first, but I’m happy that PJ entrepreneur liked it. PJ handles over 150 companies worldwide and is now focusing on launching the two global brands here in the Philippines. He is a very nice guy with a heart to help to Filipinos.
If you happen to be an influencer or know someone, kindly ask him or her to sign in this form.
If you’re a brand thinking of hiring an influencer, I would leave you with the following statistics.
74% of people trust social networks to guide them to purchase decisions
49% of people rely on influencer recommendations
In 2016, influencer marketing surpassed print marketing
75% of marketers claim to have allocated money for influencer marketing
Marketers spent $25,000 – $50,000 per influencer marketing program in 2016