How would you know if your business provides value? Answer this important question from Josiah Go.

I finally got the chance to meet Mr. Josiah Go last Saturday at Philippine readers and writers festival. It was an unplanned trip actually, I came from SparkSolutions training when I saw the post of National Bookstore.

 

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Before the start of the seminar, I got the chance to talk to Mr. Go and shared to him about how much I look up to him. He has influenced me a lot! I read his books and blog, my favorite so far is The Rainmakers and currently, I’m at the middle part already of his latest book the Mavericks.

 

I just love what he does. I want to be Josiah Go for a day and get the chance to talk to a lot of CEOs. I love learning and through his books, I got to learn from his interviews.

I’d like to share with you one thing that I learned from the seminar that really caught my attention.

 

#ValueProposition 

 

How do you define value proposition? Personally, this topic is vague for me before.  When I joined Pitch Party organized by Tag Cash, this is the question that I wasn’t able to answer.

 

A value proposition is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value will be delivered, experienced and acquired. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. – Wikipedia

 

Mr. Go shared that in order for you to know if your product or service is giving value, you have to answer this question.

 

Stay Foolish Stay Hungry (3)

 

According to him, 9 out of 10 businesses fail to answer this question. He stressed the importance of answering this question.

 

It was a night full of learnings. I can’t share every detail here but you could attend some of his seminars at Day8.

 

Meanwhile, I just want to share that I’m helping businesses gets funding. If you need a debt or equity funding, connect to me through my LinkedIn.

 

 

World’s first premium tea brewing shop now in the Philippines

In order to survive in any business, it’s either you adapt or you innovate. This company that I’m going to feature today is basically the game changer. Who would have thought that you could combine the process of creating coffee to milk tea?

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Presotea did just that.

Originally from Taiwan, the home of original milktea, Presotea introduced to the world the process of brewing tea using a special espresso machine inspired by the western technology. Leaving the old way of creating a milk tea, the company did the unthinkable: Mixing the process of brewing an espresso to creating a milk tea.

 

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Espresso + Tea = Preso Tea

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The thought of bringing a milk tea franchise to the Philippines could be so risky, especially that we have a lot of Milk Tea brands available here.

But the company behind Presotea Philippines, The Gastrominds Inc. begs to differ, ” This was the initial thinking of these group of people but after visiting the Presotea plant in Taiwan and tasting their drinks….we were amazed on how different their tea tastes,  high quality, distict flavor, fresh and brewed to order.  Hence we decided to bring the concept to the Philippines” acccording to company website.

 

Stay fresh

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In this age of information, people would want to get everything in an instant. But the team behind Preso Tea strongly believes that tea as a primary beverage should always be fresh. Thus they introduce, what I think could personally be the next big trend in Milk Tea industry, “The Brew-to-order”,

 

“Brew-to-Order”

 

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I had the privilege to interview Dra. Claudine Roura, the owner of the master franchise of Preso Tea in the Philippines which has over 400 stores worldwide. She told me that the best thing about their milk tea shop is that they’ll be the first to introduce this kind of concept here in our country.

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“As you could notice in our shop, we don’t have big jars, everything comes in a tea bag. We brew it that’s why it is so fresh,” says Dra. Claudine, also the medical director of Contours Advanced Face and Body Sculpting Institute.

 

Unbiased Review

Overall, as a person who loves coffee so much, I think Presotea delivers the quality and features that I could only have whenever I drink coffee. Preso Tea could definitely be a substitute to coffee. The taste of their drinks are so refreshing and is something that I haven’t tasted, ever.

Rating: 9.5/10

 

And for my next post, I’ll be sharing what I learned from Dra. Claudine Roura. Her goals, time management skills, healthy lifestyle and a lot more.

 

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Preso Tea kiosk at Robinsons Magnolia

 

You could visit their kiosk at Robinsons Magnolia and SM Cherry Shaw.

 

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SM Cherry Shaw Kiosk

 

 

[Idea] A Platform that would enable Alibaba Manufacturers to Market in Facebook, Instagram and the likes

Have you heard about Alibaba?

The very first time I heard about it was when I am looking for a supplier source for Powerbanks. When I first downloaded the app, that night, I can’t really sleep. I had a eureka moment wherein I felt that this is the perfect platform for every entrepreneurs.

 

What is Alibaba?

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Alibaba was founded by former teacher, Jack Ma, with a goal of bring jobs to China. He realized that they have the best and cheapest manufacturing cost in the world and yet they are not getting the demand that they should be getting. He then began to start Alibaba which aims to connect manufacturers to the rest of the world.

 

Today, Alibaba is the biggest business to business platform in the entire world. As an entrepreneur, my knowledge is really influenced by Jack Ma. In fact, whenever I start something, I always pattern it to how Jack Ma has built Alibaba and this post is not an exception.

 

I saw a big opportunity in Alibaba

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As someone who regularly outsource products from Alibaba, I can sense that they haven’t reached their full potential yet. If you are an Entrepreneur outside of China, you can say that marketing without the world’s top marketing platform is definitely mind boggling.

 

What if they have access to those?

 

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Mr. PJ Entrepreneur constantly reminds me of how great manufacturing is in China, In fact, I’ll be going there this coming Nov. 21-23 to attend the Carton Fair. But this time, I’d be going there with a purpose. I would be introducing a platform that I believe would help both the Chinese Manufacturers and Filipino Market (eventually the world)

 

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I would call it Qnected, from the word Connect, which means to bring together or into contact so that a real or notional link is established. It would be the very first platform that would introduce the “co-office” idea to Chinese Manufacturers.

 

Here are the problem of Chinese Manufacturers that I would like to solve

 

1. Marketing through Social Media they don’t have an access of

If you are going to ask the manufacturers, of course they would want to access the marketing platforms I have discussed above, It’s just that they don’t have access to it. Qnected would help those manufacturers to be ahead of the competition and reach out to the rest of the world.

 

2. Faster distribution of Product Samples

If you are a Filipino wanting to order at Alibaba for sample product, It usually takes more than a week to get samples that you want. However, If they have an “office space” here in the Philippines, we could deliver the samples in Metro Manila even in less than 3 hours.

 

Chinese Manufacturers could also take advantage that more and more Filipinos wanted to outsource products from China, having an office here would definitely be an advantage.

3. English Speaking Sales Agents

English is the primary language of Filipinos and hiring Qnected as marketing partner would definitely be a plus.

4. Cost Savings

Aside from the advantage of partnering with our team, It would cut their costs since this would be a co-office space, they would be sharing the costing to other manufacturers thus we wouldn’t charge that big amount of money.

 

Here are the services to offer:

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Please take note that services starts at 3,500 RMB but for our first 20 clients we would be giving a month free. Here are the type of packages.

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Important Message to Chinese Manufacturers

 

Please take note that our team would be going to China a month from now, we are looking to partner with the first 20 manufacturers for this project with a discount. If you are interested to be one, please sign up below for further discussions:

 

 

 

How to create quality Email Marketing Campaign

Awhile ago, I attended the event of Benchmark Email PH about creating a good email marketing campaign. I’m ecstatic to know that there’s finally a email marketing platform that is so easy to understand and learn.

How do we create effective email campaign?

First and foremost, there is no perfect formula for it. Which makes it more exciting. You have to create content, again and again.

The Office in BGC served as the venue of the event and I must say that it is the best co-working space I’ve seen to date. They give so much value to their clients and I love the fact that they even have a gym in their facilities.

With it’s green and fresh view, I believe it is a conducive place to be productive. West Towns coffee is also available in the place 🙂

The gap between brands and influencers & how I think it could be solved.

As an entrepreneur, I have always believed in the capacity of influencers to drive company’s sales.

Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers. (Source: Influence Marketing Hub)

Influencer marketing in the Philippines is in it’s infancy stage because of the following factors:

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Rose Gallo, Commercial Model
  1. There are few platforms that would bridge Influencers and Brands

It’s quite hard, especially for micro influencers to score a partnership deal with brands. Some brands usually prefer the macro influencers to launch their campaigns. The competition is really tough for the influencers.

However, Influence for me can’t just be based on the number of likes, shares or followers of one influencer but on the actual number of people who actually made an action. One platform that I only know in the Philippines is LetsBuzzIn by Blogapalooza.

2. Return on Investment for Influencers is hard to predict

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(C) Bruno

This is so true. I’ve worked with some influencers before and it’s hard to put a value on their post. Some influencers think that there work is done once they posted a content online when in fact it’s only the start. The influencer’s job is to make sure that there followers actually made the action their brand partners want.

3. Some influencers don’t know how to leverage their social media presence

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The truth is, there are so many underrated influencers who could monetize their influence and yet cannot do it since they don’t have the means to do so. They could either lack ideas, opportunities or means to do with their contents.

 

Case in point: Rose Gallo.

She is a commercial model and previously a star magic artist. She works with project with different big brands and yet do not know that she could earn from her social media presence. She has a passion in terms of public speaking, leadership, modelling and travelling.  According to her, she simply has no time to create contents.

With all of this being said, I’ve conceptualized an idea that could possibly bridge the gap. What if we establish a group of influencers, we would handle their social media careers and eventually bridge them to brands? Then the influencers’ commision would be based on the actual number of people they influenced make an action. Do you think it is a great idea?

This idea may not be the first, but I’m happy that PJ entrepreneur liked it. PJ handles over 150 companies worldwide and is now focusing on launching the two global brands here in the Philippines. He is a very nice guy with a heart to help to Filipinos.

If you happen to be an influencer or know someone, kindly ask him or her to sign in this form.

 

If you’re a brand thinking of hiring an influencer, I would leave you with the following statistics.

  1. 74% of people trust social networks to guide them to purchase decisions

  2. 49% of people rely on influencer recommendations

  3. In 2016, influencer marketing surpassed print marketing

  4. 75% of marketers claim to have allocated money for influencer marketing

  5. Marketers spent $25,000 – $50,000 per influencer marketing program in 2016