10 compelling reasons why you need SEO consultant now

Have you ever visited a country that is so new to you and you have no idea of what is the the culture, geography and language that they speak? Or have you tried exploring a jungle without hiring a tour guide at all? It’s exactly your same situation if you try to use Search Engine Optimization (SEO) without having a consultant. It will be a total mess.

 

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Search Engine Optimization (SEO) is the best way to increase the traffic to your website. It’s very vital to create contents that your possible clients would read and eventually lead to sales as it aims for your website to rank up to the top in search engines like google. However, it may not be easy as it may seem. You have to hire a SEO consultant in order to save your time, effort and energy.

 

10.  It would increase the credibility of your brand

Whatever business you are in, people would look at the website that you have, they would judge you on how legit your business is. In this time of age that information could be easily obtained, it would be a major plus if your website ranks high compared to your competitors.

 

9. Consumers search first before purchasing an item

Did you know that 81% of shoppers research first before making a purchase? That is according to a study by GE Capital Retail bank. Being in the first page of search engine gives the best chance for your website to be opened.

 

8. 64% of website visits are from organic reach

Organic reach came from people who go to visit your website through search engines without you paying the search engine. SEO is very vital and money efficient because of this. If your business website ranks high then there would be a big chance for you not to spend more money in it.

 

7. SEO is more cost-efficient compared to Social Media

Yes, you read that right. Spending your budget in Search Engine Optimization could save you lots of money. Once your website is SEO optimized, you might not need to spend more money compared to social media wherein you have to continuously spend money and effort creating contents.

6. SEO is the top-choice of every marketers

Aside from it being cost-efficient, every marketers prefers to use SEO in order to drive their sales. In fact, the 2015 state of marketing report states that 66% of marketers who used Search Engine Optimization rated SEO as very effective.

5. To improve the user experience

Your user experience is very vital in your branding. If possible consumers would be visiting your website, it must be attractive for them to stay. Having a consultant who has an expertise on this would eventually turn into profits.

4. To get new ideas and perspective

Having an expert to guide you in your SEO could relieve you from the stress you’ll be having on figuring SEO on your own. Not only it would relieve you from the possible stress but your consultant would give you fresh new ideas. Remember that your consultants have vast experience and you could leverage it through applying it in your own.

3. SEO Consultant would help you drive your sales

Of course, hiring an outsider in your business would cost you money but you have to understand that they would have the same goals as you do: To increase the sales. SEO Consultants would do everything in order for your company to grow. Remember that their name is on the line when you hired them and you have to be confident that working with them make wonders for your company.

2. To overcome internal conflicts

As a team, sometimes it’s best to hire someone outside of your team to avoid conflicts within the group. Hiring a SEO Consultant would give you that unique advantage. You could focus on the direction of your organization rather than spending it to a complicated matters like SEO

1. To save your precious time

 

Your time is your most valuable asset and it is something that you can never get back. Instead of you spending it to figuring out how to have the best SEO, why not leave it to the experts? In reality, you live a sick person to doctors, don’t you?

 

This ten compelling reasons why you need to hire SEO consultant does not stop from this list. There are more reasons why but the bottomline is spending your money in SEO could be your most precious investment.

 

5 reasons why every business must work with micro influencers

Recently, a beach club in Siargao was under fire because of their post regarding influencers.

Help out there.
We are receiving many messages regarding collaborations with influencers, Instagram influencers.
We kindly would like to announce that White Banana is not interested to “collaborate” with self-proclaimed “influencers”.
And we would like to suggest to try another way to eat, drink, or sleep for free.
Or try to actually work. – White Banana Beach Club

Many have shared their sentiments about the so-called “Influencers”. Some pointing out that these influencers are freeloaders and just wanted to get foods, accommodation, and products for free.

 

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Photo credit to Juliene Ebreo of The Shutter Girl

Known influencer marketing website states that influencers are “individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.”

Now the question is, do your brand need an influencer? Here are the 5 compelling reasons why you should talk to a micro influencer now:

 

5. They could create content for you

 

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Admit it, hiring someone to create content is costly. You’d be needing a videographer or a photographer, editor, content writer and of course a model. The price of four can be done by one.

Here’s an example content by Food Vloggers who charge their clients for P3,000 for the same day video capture and edit.

 

 

4. They have followers

 

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Creating content alone could be costly, how much more to spread your message? That’s why it’s very strategic for business to work with influencers since they have followers already. Influencers gave brands a certain advantage.

 

3. They produce authentic contents

 

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People nowadays want something real. They are getting smarter and would often overlook at what TV commercials say. They now ask for the opinion of people who truly uses the product and not those who are paid to give a good impression of the product.

 

2. They are marketing experts

 

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For them to be able to sell themselves means that they could also sell whatever you want them to sell. Influencers are an underrated bunch of individuals who are worthy of the brand’s attention. Working with them means an added marketing person to your team.

1. They could move your sales

 

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We are not talking about short term here, we are thinking of the future. Influencers contents can give your brand a sales push. They are like lands, once you invest in them, their value grows over time.

 

If you want to work with influencers, you might be interested to work with Millennials United. The premier group of Millennial Influencers in the Philippines. They have a monthly content creation camp and you might want to support them.

 

World’s first premium tea brewing shop now in the Philippines

In order to survive in any business, it’s either you adapt or you innovate. This company that I’m going to feature today is basically the game changer. Who would have thought that you could combine the process of creating coffee to milk tea?

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Presotea did just that.

Originally from Taiwan, the home of original milktea, Presotea introduced to the world the process of brewing tea using a special espresso machine inspired by the western technology. Leaving the old way of creating a milk tea, the company did the unthinkable: Mixing the process of brewing an espresso to creating a milk tea.

 

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Espresso + Tea = Preso Tea

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The thought of bringing a milk tea franchise to the Philippines could be so risky, especially that we have a lot of Milk Tea brands available here.

But the company behind Presotea Philippines, The Gastrominds Inc. begs to differ, ” This was the initial thinking of these group of people but after visiting the Presotea plant in Taiwan and tasting their drinks….we were amazed on how different their tea tastes,  high quality, distict flavor, fresh and brewed to order.  Hence we decided to bring the concept to the Philippines” acccording to company website.

 

Stay fresh

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In this age of information, people would want to get everything in an instant. But the team behind Preso Tea strongly believes that tea as a primary beverage should always be fresh. Thus they introduce, what I think could personally be the next big trend in Milk Tea industry, “The Brew-to-order”,

 

“Brew-to-Order”

 

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I had the privilege to interview Dra. Claudine Roura, the owner of the master franchise of Preso Tea in the Philippines which has over 400 stores worldwide. She told me that the best thing about their milk tea shop is that they’ll be the first to introduce this kind of concept here in our country.

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“As you could notice in our shop, we don’t have big jars, everything comes in a tea bag. We brew it that’s why it is so fresh,” says Dra. Claudine, also the medical director of Contours Advanced Face and Body Sculpting Institute.

 

Unbiased Review

Overall, as a person who loves coffee so much, I think Presotea delivers the quality and features that I could only have whenever I drink coffee. Preso Tea could definitely be a substitute to coffee. The taste of their drinks are so refreshing and is something that I haven’t tasted, ever.

Rating: 9.5/10

 

And for my next post, I’ll be sharing what I learned from Dra. Claudine Roura. Her goals, time management skills, healthy lifestyle and a lot more.

 

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Preso Tea kiosk at Robinsons Magnolia

 

You could visit their kiosk at Robinsons Magnolia and SM Cherry Shaw.

 

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SM Cherry Shaw Kiosk

 

 

How AI is changing the world

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Artificial Intelligence (AI) or machines designed to make decisions from available data is
rapidly changing the processes of different countries in the areas of finance, national security,health care, criminal justice and transportation according to study by Brookings Reseach.

Artificial intelligence is the future, not only for Russia, but for all of humankind said Russian President Vladimir Putin in a speech at conference in Yaroslavl region, Russia.

In United States financial industry, decisions about loans are now being made by software that can take into account a variety of data about a borrower. In the stock exchange, people just submit buy and sell orders and machines can detect the trading inefficiencies without human intervention.

AI can also do fraud detection about transactions in the company. It could expose abnormalities, outliers or deviant cases that would help companies find the problems early.

In the area of criminal justice, Chicago city has developed an AI-driven “Strategic Subject list” that analyzes the risk of people, who have been arrested before, to commit crime again. It ranks people on scale using factors such as age, criminal activity, victimization, drug arrest records and gang affiliation.

Judicial expert, Caleb Watney of R Street Institute, claims that AI programs reduce human bias in law enforcement. “One machine-learning policy simulation concluded that such programs could be used to cut crime up to 24.8 percent with no change in jailing rates, or reduce jail populations by up to 42 percent with no increase in crime rates,” said Watney.
Transportation represents the area where AI is producing major innovations. Automotive companies, led by Tesla, have produced self-driving cars two years ago.
The growing role of AI could be attributed to the economic development it provides.

Artificial intelligence technologies could increase global gross domestic product by $15.7 trillion in 2030 according to the study made by accounting firm PriceWaterhouseCoopers (PWC)

More than 100,000 jobs available online

In the 2018 Global Freelancer Insights report by global payment gateway Paypal, two percent of the current population or 1.5 million Filipinos are working online. Currently, there are more than one hundred thousand jobs available online through Upwork, OnlineJobsPH and other freelancing platforms.

 

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Abhinav Kumar, PayPal head of strategic partnerships for Southeast Asia disclosed that there are more jobs available online. “The Philippines is one of the fastest growing markets for us in this part of the world,” He said.

Freelancers around the world are growing in total workforce, from 6 percent of the world population in 1989 to an estimate of 43 percent in the year 2020, this date is according to the study of LinkedIn, World’s leading social networking site for business community.

CONVENIENCE

 

Anne juggles her role as the network leader of Risen Life Church Harvester’s Corporate team and freelancer.

Anne Coleman-Precilla, a writer and social media marketer shared that working as a freelancer is an advantage since certain costs such as transportation and meal expenses would be avoided.

54% of Filipinos are employed as virtual assistant, followed by blogging and writing with 13% , customers service related jobs account for 10% and marketing-related jobs accounts for 20% of the entire freelancing workers.

Other Freelance jobs include Accounting, IT & Networking, Data science and analytics, language translation and other fields.

 

 

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STUDENT FREELANCER. FEU Internal Auditing student, Jarlianne Astrologio, shares how she gain extra income through English tutoring while studying.

 

 

Jarlianne Astrologio, FEU Student and part-time online English tutor said “Yung pag freelance ko nakakatulong sa studies at daily needs ko, kahit first level palanga ko as English tutor, I’m earning 50 php per hour. Mas matagal yung experience, mas okay. Meron din silang training for us”

Astrologio shared that their company requires at least an internet speed of 25 mbps which many of Filipinos do not have, on the average Philippines have an average internet speed of 8 mbps.  It can be recalled that Pres. Duterte, in his last State of the Nation Address (SONA), gave a marching order to have a third telco that would improve our internet infrastructure.

GOOD PAY

 

On the average, Filipino Freelancers earn more than 39,000 pesos in a month in just 32 hours of work per week. 56% of the freelancers earn 30,000 php and below and 24% of the freelancers earn about Php50,000 up to Php100,000 per month, a study revealed by the Philippine freelancer’s group.

Aside from being the third best English-speaking country in Asia, employers noted that Filipinos are in demand due to lower asking rate and faster turnover for tasks.

 

FREELANCING COMMUNITY

 

Online Filipino Freelancers (OFF), a group with 112,000 members, is the premier online community in the Philippines. OFF founderCJ Maturino-Cajole shared to us some of her insights about freelancing.

“I began working from home about seven years ago. This gives me so much comfort because I no longer have to commute and dedicate many travel hours to get to the office and back home. I can work in the bedroom, in the living room, even at a cafe and I can earn dollars. Office space becomes irrelevant when you are a freelancer. Most importantly, I get to be with my children. That is my primary reason why I decided to work from home. I earn while I also see the milestones of my kids. I do not worry if they are sick or if I am leaving them with a nanny. I can take care of them myself while not giving up my career. Work and life balance can definitely be achieved” said CJ.

Join the community by clicking this

 

CJ Maturino-Cajoles is passionate about educating future freelancers, in fact online Filipino freelancers will be having an event this October 13, 2018 at Le Pavilion in Pasay.

Topics covered

  • Building a strong brand as freelancer
  • How to begin your freelancing career
  • Negotiating your rates and winning the contract
  • Exploring Amazon and why you should pursue freelancing
  • Foundation of profitable e-commerce business
  • Success stories of Freelancers
  • and many more!

Join the conference by clicking here

 

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Senate Bill number 351 was filed by Sen. Bam Aquino last 2016 to protect the rights of freelance workers in the Philippines. The bill includes a penalty of 250,000 pesos to employers who failed to pay freelancers, tax exemption for freelancers earning below 300,000 pesos and a priority in tax payments.