Where do the ‘ultra-rich’ live?

Ultra-rich are individuals with $30 million or P1.5 billion net worth. In the world, there are 198,342 ultra-rich individuals according to a report by Knight Frank. In an article posted by Visual Capitalist, Ultra-rich lives in the following city:

 

Ultra rich

Among the list, it is interesting to note that the Philippines is the top 3 fastest growing city in the world. Around 115 Filipinos are now considered ultra-rich. In fact, luxury spending in the Philippines totaled $1.4 billion in 2018, a 40% increase from 2013.

 

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Louis Vitton opened it’s 2nd branch last 2017. 27 years after they launched here in the Philippines.

Here are some of the notable houses by Ultra-rich

 

  1. Jeff Bezos

American technology entrepreneur, investor, and philanthropist. He is the founder, chairman, CEO, and president of Amazon.

Net worth: 145.3 billion USD

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Photo credit: Daily Mail

 

2. Bill Gates

American business magnate, investor, author, philanthropist, and humanitarian. He is best known as the principal founder of Microsoft Corporation

Net worth: 98.3 Billion USD

 

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3. Bernard Arnault

Bernard Arnault is the CEO of LVMH (Louis Vitton Moet Hennessey).

Net worth: Net $83.7 Billion

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4. Warren Buffet

Warren Buffett is an American entrepreneur and investor, and CEO of Berkshire Hathaway. Buffett is considered to be the most successful investor worldwide.

Net worth:  $82.7 Billion

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5. Amancio Ortega

Amancio Ortega is a Spanish entrepreneur and founder of the Inditex fashion group. Inditex owns Zara, and Zara is one of the most popular clothing chains worldwide.

Net worth:  $67 Billion

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Photo Credit: Property Week

 

Good news!

You can meet some of them this July at Moola Forum.

 

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Moola Forum is Asia’s premier Luxury Marketing community for luxury lifestyle consultants & private wealth advisers to high-net-worth individuals.

Meet top CEOs, policy makers, entrepreneurs, celebrities, and thought leaders in a very intimate occasion.

Click here to join.

What to do in case of an Earthquake?

After coming back from a holy week break, several people posted on their social media accounts their experience about the earthquake. Luzon experienced a 6.1 magnitude earthquake that on Monday, April 22, 2019.

 

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Photo courtesy of Lance Lauren

 

PNR, LRT1, LRT2 and MRT all closed their operations because of the earthquake. Several employees got stuck in their office. The question now is, what do you need to do in case of an earthquake?

 

Here the following things to do during an earthquake

 

1. Stay Calm

You have to be calm during the earthquake otherwise you would can’t decide right. Don’t let your emotions get over you, get over your emotions.

 

2. Duck, Cover and Hold

You have to identify the safe spot in the area that your in and cover your head. You have to remember that earthquake may last less than a minute and you have to cover your head.

 

3. Stay in an open area after the earthquake

 

It’s a protocol to stay in an open area to avoid objects falling in your head. You also have to stay away from glasses and other materials deemed to be harmful.

 

4. Do not use elevators

 

The last thing you want during an earthquake is to be stuck inside the elevator. You have to use the stairs if you are going down.

 

10 compelling reasons why you need SEO consultant now

Have you ever visited a country that is so new to you and you have no idea of what is the the culture, geography and language that they speak? Or have you tried exploring a jungle without hiring a tour guide at all? It’s exactly your same situation if you try to use Search Engine Optimization (SEO) without having a consultant. It will be a total mess.

 

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Search Engine Optimization (SEO) is the best way to increase the traffic to your website. It’s very vital to create contents that your possible clients would read and eventually lead to sales as it aims for your website to rank up to the top in search engines like google. However, it may not be easy as it may seem. You have to hire a SEO consultant in order to save your time, effort and energy.

 

10.  It would increase the credibility of your brand

Whatever business you are in, people would look at the website that you have, they would judge you on how legit your business is. In this time of age that information could be easily obtained, it would be a major plus if your website ranks high compared to your competitors.

 

9. Consumers search first before purchasing an item

Did you know that 81% of shoppers research first before making a purchase? That is according to a study by GE Capital Retail bank. Being in the first page of search engine gives the best chance for your website to be opened.

 

8. 64% of website visits are from organic reach

Organic reach came from people who go to visit your website through search engines without you paying the search engine. SEO is very vital and money efficient because of this. If your business website ranks high then there would be a big chance for you not to spend more money in it.

 

7. SEO is more cost-efficient compared to Social Media

Yes, you read that right. Spending your budget in Search Engine Optimization could save you lots of money. Once your website is SEO optimized, you might not need to spend more money compared to social media wherein you have to continuously spend money and effort creating contents.

6. SEO is the top-choice of every marketers

Aside from it being cost-efficient, every marketers prefers to use SEO in order to drive their sales. In fact, the 2015 state of marketing report states that 66% of marketers who used Search Engine Optimization rated SEO as very effective.

5. To improve the user experience

Your user experience is very vital in your branding. If possible consumers would be visiting your website, it must be attractive for them to stay. Having a consultant who has an expertise on this would eventually turn into profits.

4. To get new ideas and perspective

Having an expert to guide you in your SEO could relieve you from the stress you’ll be having on figuring SEO on your own. Not only it would relieve you from the possible stress but your consultant would give you fresh new ideas. Remember that your consultants have vast experience and you could leverage it through applying it in your own.

3. SEO Consultant would help you drive your sales

Of course, hiring an outsider in your business would cost you money but you have to understand that they would have the same goals as you do: To increase the sales. SEO Consultants would do everything in order for your company to grow. Remember that their name is on the line when you hired them and you have to be confident that working with them make wonders for your company.

2. To overcome internal conflicts

As a team, sometimes it’s best to hire someone outside of your team to avoid conflicts within the group. Hiring a SEO Consultant would give you that unique advantage. You could focus on the direction of your organization rather than spending it to a complicated matters like SEO

1. To save your precious time

 

Your time is your most valuable asset and it is something that you can never get back. Instead of you spending it to figuring out how to have the best SEO, why not leave it to the experts? In reality, you live a sick person to doctors, don’t you?

 

This ten compelling reasons why you need to hire SEO consultant does not stop from this list. There are more reasons why but the bottomline is spending your money in SEO could be your most precious investment.

 

5 reasons why every business must work with micro influencers

Recently, a beach club in Siargao was under fire because of their post regarding influencers.

Help out there.
We are receiving many messages regarding collaborations with influencers, Instagram influencers.
We kindly would like to announce that White Banana is not interested to “collaborate” with self-proclaimed “influencers”.
And we would like to suggest to try another way to eat, drink, or sleep for free.
Or try to actually work. – White Banana Beach Club

Many have shared their sentiments about the so-called “Influencers”. Some pointing out that these influencers are freeloaders and just wanted to get foods, accommodation, and products for free.

 

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Photo credit to Juliene Ebreo of The Shutter Girl

Known influencer marketing website states that influencers are “individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.”

Now the question is, do your brand need an influencer? Here are the 5 compelling reasons why you should talk to a micro influencer now:

 

5. They could create content for you

 

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Admit it, hiring someone to create content is costly. You’d be needing a videographer or a photographer, editor, content writer and of course a model. The price of four can be done by one.

Here’s an example content by Food Vloggers who charge their clients for P3,000 for the same day video capture and edit.

 

 

4. They have followers

 

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Creating content alone could be costly, how much more to spread your message? That’s why it’s very strategic for business to work with influencers since they have followers already. Influencers gave brands a certain advantage.

 

3. They produce authentic contents

 

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People nowadays want something real. They are getting smarter and would often overlook at what TV commercials say. They now ask for the opinion of people who truly uses the product and not those who are paid to give a good impression of the product.

 

2. They are marketing experts

 

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For them to be able to sell themselves means that they could also sell whatever you want them to sell. Influencers are an underrated bunch of individuals who are worthy of the brand’s attention. Working with them means an added marketing person to your team.

1. They could move your sales

 

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We are not talking about short term here, we are thinking of the future. Influencers contents can give your brand a sales push. They are like lands, once you invest in them, their value grows over time.

 

If you want to work with influencers, you might be interested to work with Millennials United. The premier group of Millennial Influencers in the Philippines. They have a monthly content creation camp and you might want to support them.

 

World’s first premium tea brewing shop now in the Philippines

In order to survive in any business, it’s either you adapt or you innovate. This company that I’m going to feature today is basically the game changer. Who would have thought that you could combine the process of creating coffee to milk tea?

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Presotea did just that.

Originally from Taiwan, the home of original milktea, Presotea introduced to the world the process of brewing tea using a special espresso machine inspired by the western technology. Leaving the old way of creating a milk tea, the company did the unthinkable: Mixing the process of brewing an espresso to creating a milk tea.

 

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Espresso + Tea = Preso Tea

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The thought of bringing a milk tea franchise to the Philippines could be so risky, especially that we have a lot of Milk Tea brands available here.

But the company behind Presotea Philippines, The Gastrominds Inc. begs to differ, ” This was the initial thinking of these group of people but after visiting the Presotea plant in Taiwan and tasting their drinks….we were amazed on how different their tea tastes,  high quality, distict flavor, fresh and brewed to order.  Hence we decided to bring the concept to the Philippines” acccording to company website.

 

Stay fresh

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In this age of information, people would want to get everything in an instant. But the team behind Preso Tea strongly believes that tea as a primary beverage should always be fresh. Thus they introduce, what I think could personally be the next big trend in Milk Tea industry, “The Brew-to-order”,

 

“Brew-to-Order”

 

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I had the privilege to interview Dra. Claudine Roura, the owner of the master franchise of Preso Tea in the Philippines which has over 400 stores worldwide. She told me that the best thing about their milk tea shop is that they’ll be the first to introduce this kind of concept here in our country.

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“As you could notice in our shop, we don’t have big jars, everything comes in a tea bag. We brew it that’s why it is so fresh,” says Dra. Claudine, also the medical director of Contours Advanced Face and Body Sculpting Institute.

 

Unbiased Review

Overall, as a person who loves coffee so much, I think Presotea delivers the quality and features that I could only have whenever I drink coffee. Preso Tea could definitely be a substitute to coffee. The taste of their drinks are so refreshing and is something that I haven’t tasted, ever.

Rating: 9.5/10

 

And for my next post, I’ll be sharing what I learned from Dra. Claudine Roura. Her goals, time management skills, healthy lifestyle and a lot more.

 

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Preso Tea kiosk at Robinsons Magnolia

 

You could visit their kiosk at Robinsons Magnolia and SM Cherry Shaw.

 

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SM Cherry Shaw Kiosk